betterview: Hiring and Managing Employees at 11 Locations

Switzerland’s Leading Laser Eye Surgery

The past couple of years have been very eventful for betterview. In a short period of time, the Winterthur-based eye specialists have grown to a team of around 100 employees at ten shops around Switzerland. Having become the market leader there, betterview opened its first shop in London in 2024, expanding its business to the UK.

This success can be attributed to betterview’s fresh approach to laser eye treatment, which emphasizes an outstanding customer experience. At its modern, conveniently located shops, betterview creates a feel-good atmosphere that is not always present in conventional clinic environments.

Supporting this mission is betterview’s experienced team of optometrists and eye care specialists. No matter whether customers visit the shop in Basel, Bern, Zurich, or London, they can be sure that they will receive dedicated consultation and top-quality treatment.

The concept has flourished, as demonstrated by betterview’s rapid growth. And central to this success have been the organization’s culture and efficient HR processes

Creating an Award-Winning Work Culture

betterview not only offers a great all-round experience to its customers, but its employees too. The company has created an employee experience that encourages taking on responsibility, trying out new things, and developing professionally.

This culture contributed to betterview being named Top Company in 2023, 2024, and 2025 by Kununu, a leading employer review platform in the DACH region. This goes to show that job satisfaction is high and employees feel appreciated.

As with any company growing at a fast pace and expanding to new locations, betterview needed to modernize internal processes and put new structures in place. And this starts with the HR team being able to work efficiently and streamline processes across the employee lifecycle.

Gaining a Complete Overview With flair and Salesforce

Since 2022, betterview has been using flair to manage its HR processes. As a company using Salesforce in its daily operations, having a Salesforce-native solution for HR has been beneficial. Firstly, it gives betterview a more comprehensive overview of employee data that can be enriched with information from other business areas.

flair also enables betterview to centralize its data and documents into a single source of truth. This has been a major advantage from an HR perspective, particularly as the company expands to new locations. flair provides one system where HR managers can access all people-related data, including performance reviews, salaries, contracts, timesheets, and other HR documents.

What’s more, betterview’s HR team can use flair to generate custom reports and dashboards to track their KPIs more efficiently.

Saving Time Through Employee Self-Service

With the flair Employee Hub, betterview has introduced self-service functionality for its workforce. Employees can track their time, request time off, and access documents using the online portal. This not only improves the employee experience, but has also reduced the time HR needs to spend on responding to requests via email and other channels.

Multi-Location Hiring Made Easy

With 11 locations in two countries, it’s essential for betterview to have an efficient system for recruitment. The company uses a flair career portal to publish its open positions and collect information from applicants. The career portal and job vacancies are seamlessly integrated into betterview’s website, giving candidates the opportunity to learn more about the company beforre applying. All applications flow into the flair Recruiting app on Salesforce, where they can be evaluated and candidates can be contacted.

The application forms on the career portal are fully customizable, allowing betterview to request only the essential information from applicants, depending on the role. Candidates can also be added to a talent pool, allowing betterview to keep promising applications on record for suitable roles that may become available in the future. This contributes to a positive candidate experience, while helping betterview to fill key positions in less time.

We’re excited to be accompanying betterview as it grows, and can’t wait to see where the future takes them. For more information on betterview, visit their website. To see how flair could help your company, book a demo with us today.