Paving a Road to the Salesforce Community
The community around Salesforce is known for being supportive. And there are few better examples of this spirit than Blue Road Academy. Formerly known as RefugeeForce, the Amsterdam-based startup is on a mission to advance the careers of newcomers – i.e. refugees and asylum seekers – in the Netherlands, Germany, Denmark, and Sweden.
Blue Road Academy was founded in 2018 and has a small full-time team of seven people. But to widen its impact, the organization works with Salesforce consultants, coaches, and recruitment partners. “The whole point is training with the goal of employment,” says Marketing Director Leán Muller. “That’s why we work with recruitment partners: We want to make sure that, at the end of the program, our participants have contacts and potential jobs.”