The Number One HR Solution on Salesforce

  • Become a Partner
  • Company
  • Contact Us
  • Login
120 Business Statistics: Exploring Data, Techniques, and Upcoming Trends

120 Business Statistics: Exploring Data, Techniques, and Upcoming Trends

120 Business Statistics: Exploring Data, Techniques, and Upcoming Trends

Free demo

The only HR Software without Limitations

Data is super important in today's business world. Did you know 5% of businesses don't base their decisions on numbers?3

This article digs into those key stats that shape how businesses plan and act. So, if you're curious about how data changes the business scene or how to use data in your decision-making, this article's here to help.

Editor's Top Picks
  • As of 2023, there were over 600 startups with a valuation of over $1 billion, commonly called "unicorns." 5
  • 93% of the businesses surveyed express their commitment to continue accepting cryptocurrency as a part of their payment options in the foreseeable future. 3
  • The ecommerce sector is on a rapid upward trajectory, poised to surge to $6.5 trillion in 2023, a significant leap from its $4.2 trillion valuation in 2020. This robust growth, exhibiting a global Compound Annual Growth Rate (CAGR) of 9.4% from 2020 to 2023, underscores the sector's pivotal role in the global economy. 1
  • Small business owners in the United States typically earn annual salaries ranging from $29,000 to $128,000. 7
  • Startups with at least one female founder saw a 63% better ROI than all-male-founded startups. 8
  • Key Business Statistics

    Data has driven decisions for centuries in businesses. Not only does this shape the future of industries and create opportunities for all, but it has empowered countless professionals to become genuine problem solvers.

    These statistics will share key insights into the modern business world, from its humble historical beginnings to its transformative evolution.

    • The global GDP is set to touch $97.6 trillion in 2023.4
    • 71% of growing small businesses digitized to weather the pandemic storm.4
    • The use of business statistics has grown by 230% since the advent of digital technology in the 1980s.1
    • 95% of businesses rely on statistical data to make informed decisions.2
    • By 2025, the global artificial intelligence market might be worth $190.6 billion.4
    • Companies that utilize business statistics effectively are 21% more profitable than their competitors.2
    • Businesses are likely to spend a total of $365.2 billion on online advertising by 2023.4
    With 95% of businesses today depending on statistics for informed decisions, it's evident that effectively utilizing this data offers a competitive edge and significantly boosts profitability.

    Understanding these trends is crucial for marketers and business designers, as it shapes strategies and drives innovation in an ever-evolving business landscape.
    • Interestingly, the pandemic saw a boom in new businesses in big economies.4
    • Over 70% of Fortune 500 companies have dedicated statistics departments.2
    • 82% of businesses believe that lacking business management skills is a significant barrier to growth.3
    • Cloud computing has seen a 45% increase in businesses' ability to analyze large datasets.3
    • Becoming self-employed tops the list as the main reason to start a business.4
    • 67% of HR professionals believe understanding business statistics is crucial for employee management.3
    • The average small business loan in the US is $52,158.4
    • The 2010s saw a 300% increase in businesses adopting data visualization tools for statistical representation.2
    The Fastest Growing Industries In 2023

    • Asian businesses have seen a 40% increase in the adoption of business statistics in the past five years.2
    • Businesses that neglect analysis are 50% more likely to fail within their first five years.3
    • Technology investments increased for 42% of small to medium-sized businesses during the pandemic.4
    • 76% of businesses plan to increase their investment in statistical tools and training in the next year.3

    The global business landscape is rapidly evolving, underscored by the sheer magnitude of commerce growth, technological advancements like AI, and the digital pivot of many enterprises during the pandemic.

    However, challenges like inflation, hiring, and the need for digitization remain pressing. The data paints a picture of a world where entrepreneurship thrives against odds, and businesses, large and small, continuously adapt to the ever-shifting economic and technological terrain.

    Startups and Enterprise Statistics

    The business world is constantly changing, offering new chances for both new and existing companies. Being innovative and flexible is now vital to doing well. This section will look at how startups navigate these changes and tackle challenges.

    • Approximately 90% of startups fail within their first five years.3
    • 77% of startup founders use their personal savings to finance their companies at the onset.4
    • 42% of startups fail due to the absence of market demand for their product or services.4
    • Startups with more than one founder are statistically more likely to succeed than those with a single founder.4
    • 58% of startups today are in the technology or software sector.4
    • As of 2023, there were over 600 startups with a valuation of over $1 billion, commonly called "unicorns."5
    • In 2023, only about 22% of global startups had a female co-founder.5
    • The top three global cities for startups as of 2023 were Silicon Valley, New York City, and London.5
    Most startups face their demise within the first five years. Interestingly, many entrepreneurs have tapped into personal savings during their initial phases. A critical reason for such failures is the need for a market's appetite for what they offer. Yet, hope lingers, especially for those with multiple founders and those venturing into the booming technology sector.

    Furthermore, amidst this tumultuous landscape, a select few rises as "unicorns," showcasing the potential for unprecedented success. While global hubs like Silicon Valley, New York, and London continue to dominate, a noticeable gap persists in gender diversity among co-founders. It's a narrative of passion, risks, and the unceasing quest for market resonance.
    • Startups in the US raised over $200 billion from venture capital in 2022.5
    • About 0.5% of startups become scale-ups, which grow more than 20% yearly for three years consecutively.3
    • Over 10,000 startups worldwide have been through accelerator or incubator programs.3
    • In 2022, large enterprises acquired over 3,000 startups globally.3
    • 67% of enterprises consider working with startups critical for their innovation strategies.4
    • Large companies allocate, on average, 2.3% of their revenues for innovation.3
    • Small to medium-sized businesses (SMBs) make up over 90% of the business population in many countries.3
    • 70% of enterprises were undergoing digital transformation as of 2022.5
    • Startups contribute approximately 3% of job creation annually worldwide.3
    • By the end of 2022, 48% of startups had adopted a fully remote or hybrid work model.3
    • The software as a service (SaaS) market was projected to reach $145.5 billion at the end of 2022.5
    The Fastest Growing Industries In 2023

    • 37% of enterprises will have implemented AI in some form by 2022.3
    • Ecommerce sales were expected to reach $5.4 trillion globally in 2022.3
    • 75% of the top 100 enterprises globally have a venture capital arm dedicated to investing in startups.5
    • 63% of enterprises implement sustainable practices in their core business strategy.5
    • As of 2022, 15% of enterprises have implemented blockchain technologies.5
    • 56% of startups have customers in at least one country other than their home country.3

    The startup and enterprise scene is a hotbed for innovation and expansion. To maneuver through it, companies need a blend of flexibility and strategy.

    Next, we'll delve into the nuances of B2B and B2C interactions, understanding their potential to redefine commerce and make significant strides in the business arena.

    B2B and B2C Statistics

    The B2B (business-to-business) and B2C (business-to-consumer) models have evolved into intricate ecosystems that fuel our global economy. B2B focuses on the relationships between companies, enabling the smooth flow of goods and services, while B2C caters directly to individual consumers.

    These two approaches may seem worlds apart, but they share a common thread of connectivity and opportunity in the modern era.

    • Over 64% of B2B marketers reported increasing their digital marketing spend in 2023.6
    • About 91% of B2B marketers utilize content marketing to reach their customers.6
    • 70% of B2B buyers and researchers watched videos to evaluate potential purchases.6
    • 89% of B2B marketers turned to LinkedIn as their most effective lead generation platform.6
    • 83% of B2B companies used email newsletters in their content marketing strategy.7
    • The global B2B ecommerce market is projected to surpass $2.1 trillion by 2023.6
    • 50% of B2B search queries were made on smartphones. This percentage was projected to grow to 72% by 2023.6
    • 80% of B2B buyers expected the same buying experience as B2C consumers.7
    Businesses have observed a significant shift toward online platforms. With a majority investing more in digital tactics, they have recognized the power of content marketing, primarily through mediums like video. Platforms like LinkedIn have been identified as crucial for B2B lead generation, while email remains a steadfast tool in marketers' arsenals.

    As smartphone use for search continues its uptick, there's an evident blur between B2B and B2C expectations, signaling the importance of a seamless buying experience. This underlines businesses' immense potential and necessity to adapt and optimize strategies for the changing times.
    • 72% of B2B buyers expected a deep understanding of their needs, reflecting a demand for personalization.6
    • 68% of B2B marketers found in-person events effective for lead generation before the COVID-19 pandemic.6
    • 79% of consumers shopped online at least once a month in 2023.6
    • By the conclusion of 2023, global B2C ecommerce sales are anticipated to approach a staggering $1.3 trillion.7
    • Over 45% of global ecommerce sales were made using mobile devices.7
    • 35% of consumers used voice search while shopping online.7
    • 58% of consumers said they purchased because of a brand's social media post.8
    • As much as personal recommendations, 88% of consumers placed their trust in online reviews.6
    • For B2C companies, retargeted advertisements resulted in a remarkable 1046% surge in branded search activity.8
    • 90% of consumers stated that videos influenced their buying decisions.6
    • Over 74% of adults in the US will have some form of subscription service by the end of 2023.6
    The Most In-Demand Departments Within A Business

    • A significant 40% of consumers expressed their willingness to pay a premium for a product if they could engage with it using augmented reality (AR) or virtual reality (VR) experiences.7
    • 70% of consumers in both B2B and B2C were more likely to choose a company with a solid environmental responsibility record.8
    • Companies with robust omnichannel strategies retained 89% of their customers on average, in stark contrast to companies with limited omnichannel customer engagement, which retained only 33%.8
    • Businesses saved over $20 billion in 2023 due to using chatbots, impacting both B2B and B2C segments.6
    • 83% of businesses said data analytics notably improved their decision-making processes.6
    • Post-COVID-19, 54% of professionals across sectors wanted a mix of remote and office work, affecting business operations in both B2B and B2C spaces.8

    To summarize, B2B and B2C are significant parts of our business world. They help build strong partnerships and create better customer experiences, with B2B internet marketing agencies playing a crucial role in facilitating these connections and enhancing brand engagement.

    Women in Business Statistics

    Have you ever wondered how women reshape the business sector in our increasingly digital world? The following section delves into the remarkable journeys of female entrepreneurs, executives, and leaders who drive innovation and success across diverse industries and their impactful role in shaping the future of business.

    Explore the strategies, insights, and experiences offering valuable inspiration and lessons for everyone navigating today's fast-paced, tech-driven business terrain.

    • As of 2023, only about 35% of global managerial positions were held by women.8
    • Women represented approximately 10% of Fortune 500 CEOs in 2023.9
    • Around 22% of global startups with at least one female founder were established by 2023.8
    • On average, female entrepreneurs received 24% less funding than male entrepreneurs in 2023.8
    • Startups with at least one female founder saw a 63% better ROI than all-male-founded startups.8
    • Women globally earned roughly 77 cents for every dollar men earned in 2023.10
    • In 2023, countries like the USA, Canada, and the UK were among the top countries for high-earning female entrepreneurs.8
    • Only 6% of women-led startups in the US were founded by Black women as of 2023.8
    In 2023, a disparity in leadership roles was evident, with women filling only 35% of managerial roles globally. Despite this underrepresentation, startups with a female touch experienced a substantial 63% higher ROI than their male-only counterparts.

    Yet, the journey for female entrepreneurs was full of challenges: they received notably less funding than their male peers, and a wage gap persisted. Interestingly, countries like the USA, Canada, and the UK emerged as beacons for high-achieving female entrepreneurs, though deeper inspection reveals significant ethnic disparities within this success.
    • Over 62% of all Master's degrees were awarded to women by 2023.9
    • Women-owned businesses employ over 10 million people in the United States as of 2023.9
    • Over the past decade, women-owned businesses grew 1.5 times faster than the national average.9
    • Women-owned 44% of all small businesses in the US by 2023.9
    • Companies with more women on the board statistically outperform those with fewer female members.9
    • Only 27% of computing jobs were held by women in 2023.10
    • About 56% of women in the tech industry left their companies at the mid-level point (10-20 years into their careers).9
    • Only 25% of senior roles in investment banking were held by women by the end of 2023.9
    • 48% of female founders reported needing more available advisors or mentors impacted their professional growth.8
    • Women influenced over 80% of consumer spending decisions globally.10
    • Health, social work, and education were sectors where women constituted over 70% of the workforce.10
    Women In Management Occupations

    • As of 2023, only 19% of board seats in publicly traded companies globally were occupied by women.10
    • Women's job losses due to COVID-19 were 1.8 times greater than men's.10
    • 74% of women reported challenges juggling work and household responsibilities compared to 58% of men.9
    • During the pandemic, women were 10% less likely than men to feel highly productive while working from home.10
    • Women are expected to control $72.1 trillion of global wealth by 2025, up from $51.8 trillion in 2020.10
    • Firms ranking in the top quartile for gender diversity within their executive teams exhibited a 21% higher likelihood of outperforming their peers in profitability.10

    The data from 2023 paints a mixed picture for women in the corporate realm. While women only hold 19% of board seats in global public companies, their economic influence is rising, with an expected control of $72.1 trillion in wealth by 2025.

    The pandemic posed distinct challenges for women, with many facing disproportionate job losses and struggling more than men to balance work and home life.

    However, the silver lining emerges in the correlation between gender diversity and corporate profitability. Companies with more diverse leadership tend to outperform their counterparts, highlighting the undeniable value of women's contributions to the business world.

    Challenges are more than just numbers on a spreadsheet; they look into the profound territory of ethical considerations, ensuring every venture benefits the bottom line and the people at its heart. As we stand on the brim of a future teeming with new trends, the power of predictive modeling and AI has the potential to shape businesses that genuinely care.

    • 82% of businesses report facing at least one significant challenge annually.11
    • 45% of CEOs believe ethical considerations will dominate business strategies by 2025.10
    • 63% of consumers prefer businesses with solid ethics and transparent practices.11
    • By 2025, it's estimated that 75% of all business strategies will be geared towards sustainability and ethical practices.10
    • 67% of business leaders see technological advancements as a double-edged sword: an opportunity and a challenge.11
    • 91% of businesses that incorporate predictive modeling report better decision-making processes.11
    • 55% of companies utilizing AI in business have reported a significant boost in productivity.11
    • Global spending on AI business solutions will exceed $450 billion by 2025.10
    Most companies encounter significant challenges. A shift is noticed toward ethical considerations, with many CEOs predicting their dominance in near-future strategies – a sentiment echoed by consumer preferences. Meanwhile, the juxtaposition of opportunity and challenge brought about by technological advancements is acknowledged by most leaders.

    Yet, the benefits are undeniable; from enhanced decision-making with predictive modeling to a significant surge in productivity via AI, businesses are investing heavily in these solutions. Recognizing this intricate dance between challenges and progress is crucial for marketers and designers, ensuring alignment with business directions and consumer values.
    • In 2023, 3 in 5 businesses will invest more in training to help employees navigate ethical dilemmas.11
    • Over 70% of businesses will incorporate AI-driven data analysis into their operations by 2026.11
    • 49% of businesses face challenges in acquiring the right talent to manage and interpret big data.12
    • Predictive modeling has resulted in a 40% increase in sales for companies in the ecommerce sector.12
    • 88% of global executives believe future business trends will be deeply rooted in digital transformation and sustainable practices.12
    • AI in HR has reduced recruitment processing times by an average of 34%.11
    • 53% of businesses have reported challenges in staying up to date with rapidly changing technologies.11
    • Companies prioritizing ethical considerations report a 50% higher millennial retention rate.12
    • By 2027, thanks to AI, 80% of customer service interactions are predicted to be managed without human intervention.13
    • Predictive modeling in supply chain management has reduced costs by up to 25%.12
    • 78% of businesses believe integrating AI will be crucial in managing post-pandemic market dynamics.12
    Biggest Challenges For Businesses In 2023

    • Over half (52%) of businesses must prepare for the ethical challenges that AI and data privacy bring.12
    • Businesses utilizing AI-driven market forecasts have seen a 30% increase in accuracy compared to traditional methods.12
    • 65% of businesses acknowledge that ethical considerations now play a significant role in their branding and public image.13
    • Future business trends suggest that by 2030, over 90% of all businesses will have some form of digital-only customer interaction.13
    • 40% of businesses need help to balance ethical considerations with profit-driven objectives.13
    • Predictive modeling in financial sectors has decreased fraud cases by 45% over the last five years.13

    While AI boosts forecast accuracy and reduces fraud, many businesses grapple with aligning ethics with profit motives. The increasing importance of ethics in branding and the shift towards digital-only interactions underline the evolving dynamics of modern business.

    Frequently Asked Questions

    Q1. How do I start a business?

    Starting a business involves several steps, including:

    • Market research
    • Creating a business plan
    • Deciding on a business structure
    • Registering the business
    • Obtaining necessary permits and licenses
    • Securing financing if necessary

    Q2. Is marketing important for a business?

    Yes. Marketing helps to promote and sell products or services. It involves understanding your target audience, branding, advertising, and maintaining customer relationships.

    Q3. What is the role of human resources (HR) in a business?

    HR manages various employee aspects, including recruitment, training, benefits, retention, and compliance with labor laws.

    Q4. What is digital transformation in business?

    Digital transformation refers to incorporating digital technologies into all business areas, fundamentally changing how the business operates and delivers value to its customers.

    Q5. How can I ensure my business stays relevant in today's digital era?

    Continuously updating and adapting your products, services, and processes, embracing digital technologies, and understanding your target audience's changing needs and preferences can help businesses stay competitive in the digital age.

    Wrapping Up

    From the significant strides in AI and data privacy to the challenges and opportunities women face in leadership, the business world is in constant flux. As digital interactions become the norm and ethical considerations rise, businesses must adapt and innovate.

    These statistics offer a valuable lens through which we can understand current trends, anticipate future shifts, and strategize for continued success. As the business environment transforms, staying informed and agile will be more crucial than ever.

    It's not just about keeping up with the times; it's about forging ahead with solutions that resonate with real people. Because at the end of the day, it's not just technology that drives us forward – it's the heartbeats behind every click, every decision, and every strategy.


    1. WallStreetMojo
    2. Shiksha
    3. Stratology
    4. MarketSplash
    5. Medium
    6. Brimco
    7. Luisa Zhou
    8. International Labor Organization
    9. Accenture
    10. Adobe
    11. Forbes
    12. Statista
    13. Info Entrepreneurs

    Free demo

    The only HR Software without Limitations

    Enter the world of HR

    Join flair’s newsletter to receive the latest tips & trends in the HR world.