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22 Things To See and Do at Dreamforce 2023

22 Things To See and Do at Dreamforce 2023

22 Things To See and Do at Dreamforce 2023

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When it comes to Salesforce events, Dreamforce is the absolute highlight of the year. As one of the largest global tech events, you’ll find tech unicorns and bona fide rockstars (Metallica anyone?) among the 180,000+ attendees at Salesforce Dreamforce and its surrounding events.

Dreamforce 2023 is expected to be an extraordinary event, showcasing the latest innovations and trends in the Salesforce ecosystem. Attendees will have the opportunity to engage with experts, peers, and thought leaders while exploring a myriad of exciting features and experiences. As a premier gathering for Salesforce professionals and enthusiasts, Dreamforce offers unparalleled access to cutting-edge technology, industry insights, and invaluable networking opportunities.

The conference, which takes place from September 12-14, this year, offers attendees an unparalleled experience, featuring exceptional keynote speakers, expert-led breakout sessions, thrilling product demonstrations, and a plethora of networking opportunities. Thousands of participants from diverse industries come together to deepen their knowledge of Salesforce products and services, discover new ways to drive business success and make valuable connections with their peers. With so much to see and do at Dreamforce 2023, this year’s event promises to be as memorable an experience as Dreamforce 2022, and here at flair, we can’t wait to return.

Whether it's diving into the latest advancements in CRM or learning how AI can enhance business processes, Dreamforce 2023 will showcase innovative ideas and transformative solutions. With a wealth of knowledge waiting to be discovered, the conference is a must-attend event for anyone eager to advance their skills and knowledge in the world of Salesforce. So let’s dive right in and take a look at some of the highlights you can expect to see at this year’s Dreamforce.

Salesforce Dreamforce 2023 collage

Dreamforce 2023: An Overview

As one of the largest technology conferences in the world, Salesforce hosts this annual gathering of its customers, partners, and enthusiasts, providing them with opportunities to connect, learn, and explore the latest trends and innovations in sales, customer service, marketing, and more.

This year's Dreamforce event is set to cover a range of topics, from AI-powered innovation to faster data-driven decisions and smarter CRM strategies. Along with the in-person experience in San Francisco, Salesforce+ will also provide digital experiences for those who are unable to attend the event in person. This video streaming platform gives virtual attendees the chance to engage with various conference sessions and activities, ensuring that they don't miss out on the valuable insights and inspiration that Dreamforce 2023 has to offer.

Whether attending in person or virtually, participants can look forward to an immersive experience, showcasing the transformative power of CRM, AI, and data in driving exceptional customer experiences. Indeed, this year’s tagline is “Experience the magic of AI + Data + CRM”. Dreamforce is an opportunity not to be missed for professionals looking to stay up-to-date with the latest trends, developments, and best practices in the world of Salesforce.

Keynotes and Speakers

1. Main Keynote

Dreamforce 2023 is set to host an impressive array of keynotes, providing attendees with insights and inspiration from some of the biggest names in the industry. The main keynote, typically delivered by Salesforce CEO Marc Benioff, will focus on the future of business and innovation. Additionally, Salesforce President and COO Bret Taylor will likely discuss the latest advancements in CRM technology and the company's product roadmap.

2. Keynote Speakers

Expect a spectacular lineup of keynote speakers at Dreamforce 2023. In previous years, speakers like Matthew McConaughey, Stephen Curry, Bono, and Jennifer Hudson have graced the stage, sharing their wisdom and captivating stories with thousands of attendees.

Notable figures from various domains have participated in past editions of Dreamforce, including world-renowned leaders such as former US President Barack Obama. Through these thought-provoking keynotes, Dreamforce provides a platform for successful individuals to share their unique perspectives on topics ranging from business and technology to social justice and philanthropy.

Dreamforce 2023 promises an equally awe-inspiring lineup of keynote speakers, ensuring that attendees walk away with valuable knowledge, inspiration, and connections that can help shape the future of their own organizations and careers. With more than 1000 sessions available for exploration, participants can look forward to engaging with experts and peers alike throughout the multi-day event.

Sessions and Workshops

3. Breakout Sessions

At Dreamforce 2023, attendees can look forward to a variety of engaging breakout sessions. These sessions offer insights into industry trends, best practices, and Salesforce product updates. Industry leaders and experts will share their experiences while providing valuable tips and tricks. Breakout sessions cater to various interests, so attendees can choose from a wide range of topics that suit their needs. This year there will be over 230 sessions with a noticeable focus on automation, AI, and data.

4. Hands-On Workshops

For attendees seeking a more interactive learning experience, hands-on workshops provide the perfect opportunity to dive into the practical aspects of Salesforce. In these sessions, participants work directly with Salesforce experts to explore different features and functionalities. Attendees can gain valuable hands-on experience, while also connecting with fellow Salesforce users and professionals. This year there will be around 80 workshops to choose from, guaranteed to level up your Salesforce proficiency.

5. Theater Sessions

As a part of the Dreamforce 2023 experience, theater sessions offer a unique format for presenters to share their knowledge on various subjects. These fast-paced, engaging presentations focus on specific topics and aim to deliver valuable information in a concise manner. Theater sessions provide an opportunity for attendees to gain insights from experts in a more casual, relaxed setting, and there will be nearly 800 of them to attend at this year’s event.

6. Roundtable Sessions

Roundtable sessions are interactive discussions where you can learn from experts and peers in a smaller, more intimate setting. These sessions are designed to allow attendees to engage in meaningful conversations and share their experiences and best practices. Roundtable sessions typically focus on a specific topic or theme, and participants can ask questions, share insights, and learn from one another. With more than 80 of these sessions at Dreamforce 2023, they’re a great way to network with other professionals, gain new perspectives, and explore innovative solutions to common challenges.

7. Campfire Sessions

Like the roundtable sessions, campfire sessions are more informal and interactive and are also designed to be more relaxed than traditional presentations, with the goal of creating a collaborative and engaging learning environment. Campfire sessions are typically led by subject matter experts who facilitate discussions and encourage participation from attendees. These sessions may focus on a specific topic or theme, such as how to pass your Salesforce certification exams, or learning to leverage AI for improved customer success. With over 50 to choose from this year, campfire sessions are a wonderful way to learn new skills and improve existing ones.

flair team attending Dreamforce 2022

Networking and Learning Opportunities

Dreamforce 2023 offers attendees numerous opportunities to network and learn from top industry professionals and peers. In this event, participants can look forward to engaging in a variety of activities and discovering new insights in key areas like sales, partners, admins, and developers.

8. Trailblazers Collaborate

Trailhead provides an excellent platform for people to connect, discuss, and share their experiences in using Salesforce products and services. At Dreamforce, participants can engage in dynamic learning sessions covering various topics, from sales strategies to technical tips. By attending these sessions, you can gain valuable insights and inspiration from experienced trailblazers, Salesforce influencers, and MVPs to strengthen your Salesforce skills and network with fellow professionals.

9. Partner Expo

The Partner Expo is a showcase of the numerous Salesforce partner companies offering their services, products, and expertise. The expo spans a 25,000-square-foot area, providing ample opportunities for attendees to network with partners and learn about new solutions. This event not only allows companies to share their latest offerings but also enables participants to discover new ways to enhance their organization's Salesforce performance.

10. Admin Zone

Targeted specifically for Salesforce administrators, the Admin Zone offers learning and networking opportunities to help admins support and innovate within their organizations. Here, you can attend insightful sessions, get hands-on guidance, and participate in engaging discussions about managing Salesforce environments. Additionally, you will have the chance to explore best practices and new platform features that can help them excel in their roles.

11. Dev Galaxy

The Developer Galaxy is an area dedicated to Salesforce developers who seek to expand their knowledge and skills. Various workshops and technical sessions will be featured, focusing on different topics such as building custom applications, implementing automation, and using various APIs. This zone is the perfect opportunity for developers to network, gain new insights, and stay up-to-date with the latest Salesforce developments.

Experiences and Entertainment

12. Welcome Reception

The Welcome Reception is the perfect opportunity to kick off your Dreamforce 2023 experience. This event ushers in the start of an incredible week of learning, networking, and unforgettable experiences. As attendees gather to meet their peers, share ideas, and interact with industry leaders, the Welcome Reception sets the tone for an exciting week ahead, filled with visionary speakers and transformative experiences.

13. Dreamfest

Dreamforce 2023 is not just about business and learning; it also offers an array of entertainment options for attendees to unwind and have fun. One of the highlights of the event is the Dreamfest, which features A-list entertainers and inspiring speakers. This unforgettable evening brings together event-goers for a night of live music, performances, and networking, allowing attendees to connect and form lasting relationships with professionals in their industry. Hosted at the Oracle Stadium, each year features a huge headliner performance – last year it was the Red Hot Chilli Peppers.

14. Dreampark

In addition to Dreamfest, Dreamforce 2023 offers the Dreampark, an engaging and interactive space to relax and have fun. The Dreampark features various recreational activities, game zones, and opportunities to connect with peers, making it an ideal place to take a break from conference sessions and workshops. Throughout the event, you can explore Dreampark to recharge and make valuable connections with fellow trailblazers.

15. Agenda and Innovations

Dreamforce 2023 promises an exciting lineup of events, with a comprehensive agenda full of opportunities to learn about the latest innovations in the Salesforce ecosystem. The conference will feature over 1500+ expert-led sessions, workshops, visionary keynotes, and product demos from the forefront of business technology.

One of the key highlights of Dreamforce 2023 is the anticipated showcase of new product announcements and breakthroughs in technology. Salesforce has a history of unveiling transformative innovations during the conference, and this year will undoubtedly be no exception. Expect to hear about advancements in CRM, AI, and data management that will enhance the capabilities and efficiency of businesses.

Beyond the wealth of knowledge shared during scheduled sessions, you will have the chance to engage with industry experts and peers, fostering meaningful connections and collaborations throughout the event. Networking opportunities abound, allowing you to share ideas, discuss emerging trends, and collaborate on innovative solutions to the challenges you face within your industry. If you’d like to meet up with the flair team at Dreamforce and learn all about what Salesforce can do for HR, you can easily book a meeting via our event page.

16. Virtual Attendance

Recognizing the ongoing need for a virtual component, Dreamforce 2023 has adopted a hybrid format to cater to a wider audience. The organizers have introduced Salesforce+, a streaming service designed for delivering live and on-demand content and webinars. Participants who prefer a virtual experience or are unable to attend in-person can still gain valuable insights and knowledge through the platform. Salesforce+ allows for increased accessibility, ensuring that those who wish to participate in Dreamforce 2023 can do so, regardless of their physical location.

Plan Your Visit

17. Registration and Tickets

Dreamforce tickets can be purchased on, where they offer an early bird pricing option for attendees who wish to secure their tickets in advance. The early bird ticket price of $1,499 ended on August 3rd, but you can still get tickets at $1,899 until the first batch of tickets runs out, so be quick!

18. Curate Your Dreamforce Schedule

With so much to see, it’s impossible to see everything, and can be tricky to even know where to begin! Thankfully, Salesforce has already designed your perfect guide to Dreamforce, no matter if you’re on the devops or the sales team! With Dreamforce Trail Maps, you can discover the sessions and speakers specific to your industry, along with a few surprises, too!

Dreamforce 2023 San Francisco Golden Gate Bridge city skyline

Travel and Accommodation

Dreamforce 2023 is taking place in San Francisco from September 12-14 at the Moscone Center. Planning your travel and accommodations early will help you make the most out of your Dreamforce experience.

19. Flight and Hotel Tips

When booking your flight, try to compare prices on various airline websites and hotel comparison sites to get the best deal. Be sure to book flights with enough time cushion, so you don't miss any key sessions due to potential delays.

As for hotels, there are several options in proximity to the Moscone Center. The Parc 55 San Francisco is a highly rated four-star property located in the heart of downtown San Francisco, only one mile away from the venue. Another nearby option is the SF Central Hotel located in the South of Market (SOMA) district.

When choosing a hotel, keep in mind your budget, travel preferences, and distance from the Moscone Center. It is advisable to book your accommodations well in advance for the best selection and prices.

20. Alternative Accommodation

For those who would like to explore alternative accommodation, consider platforms like Airbnb, VRBO, or other vacation rental websites. These options may offer better value and a more unique stay, depending on your preferences. Using these platforms, you can find various types of accommodations, ranging from private rooms to entire homes.

Plan your travel and accommodations early for Dreamforce 2023. Be diligent in comparing flight prices and hotel options to ensure a comfortable and enjoyable experience!

Food, Maps, and Local Tips

21. Best Places to Eat

San Francisco is known for its diverse culinary scene, and there are plenty of restaurants to explore near the Moscone Center. Some popular choices include:

  • Super Duper Burgers: A favorite among locals, offering delicious burgers and shakes.
  • Yank Sing: Renowned dim sum restaurant praised for its authentic and fresh dishes.
  • The Melt: A fast-casual place for gourmet grilled cheese sandwiches.
  • Tropisueño: A casual spot serving flavorful Mexican cuisine, with gluten-free and vegan options available.

22. Public Transport

Public transportation is a convenient option for getting to and from Dreamforce 2023. The Moscone Center is well-served by San Francisco's public transit system, including the following services:

  • BART: The Bay Area Rapid Transit connects downtown San Francisco to the East Bay, with the closest station being Powell Street.
  • Muni Metro: This light rail system has several lines servicing downtown, such as the T-Third Street and N-Judah lines.
  • Bus: Numerous bus lines pass through the area surrounding the Moscone Center, making it easy to access from different parts of the city.

Visitors can use a Clipper card or a MuniMobile app to pay for fares on public transportation. Both options can be obtained online or at retail locations throughout the city.

Get Ready to Connect, Learn, and Grow at Dreamforce 2023!

In a nutshell, Dreamforce 2023 promises to be an amazing event for anyone who is passionate about the latest technologies and innovative business strategies. With a hybrid approach that caters to both virtual and in-person attendees, this year's event is more accessible than ever before. From AI-powered innovation to faster data-driven decision-making, there are many exciting topics to explore at Dreamforce 2023. Whether you're looking to expand your network, learn new skills, or gain valuable insights from the Salesforce community, Dreamforce 2023 is the perfect opportunity to do so.

To maximize your Dreamforce experience, be sure to stay up to date with the event schedule and plan your agenda to ensure you don't miss crucial sessions or networking events. Engage in valuable conversations, ask questions, and take advantage of hands-on learning opportunities. Finally, make sure to take breaks and have fun, as Dreamforce is also about creating unforgettable moments.

So, grab your tickets today and get ready to connect with like-minded professionals and experience the future of business at Dreamforce 2023 – we’ll see you there!


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